PRIVACY POLICY
Decobritish LTD
Last updated: 16 October 2026
1. Data Controller
This Privacy Policy explains how Decobritish LTD collects, uses, stores and shares personal data through its website at www.decobritish.com.
Company details
- Company name: Decobritish LTD
- Company number: 12345736
- Registered address: Unit DA2 Sutherland House, 43 Sutherland Road, E17 6BU, London, United Kingdom
- Email: [email protected]
- Telephone: +44 7824 677296
- Website: https://www.decobritish.com
In this Policy, “Decobritish”, “the Company”, “we”, “us” and “our” refer to Decobritish LTD.
Decobritish LTD aims to comply with applicable UK data protection legislation when processing personal data, particularly the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and applicable electronic privacy legislation.
2. What Personal Data Do We Collect?
Depending on how you visit our website, create an account, contact us or place an order, we may process the following categories of personal data.
Identity and contact information
- First and last name
- Email address
- Telephone number
- Delivery and billing address
Account and order information
- Account and customer ID
- Products ordered
- Order date, value and status
- Payment status and order history
- Delivery and shipment tracking information
- Return and customer service records
- Messages and requests you send to us
Payment information
Payments may be processed through the payment services available on our website. Payment service providers may process card and payment information depending on the nature of the transaction. Full card details are not visible to or directly stored by Decobritish; the payment is processed through the relevant provider's systems.
Technical information and website usage
Technical information may be processed to operate and secure the website and, where the required permissions have been obtained, to support analytics or advertising activities. This may include IP addresses, browser and device information, pages visited, transaction logs and information obtained through cookies or similar technologies.
We aim to process only the information necessary to provide the relevant service or fulfil the stated purpose.
3. Why Do We Use Personal Data?
We may process your personal data for the following purposes:
- To receive, confirm, prepare and fulfil orders
- To process payments and investigate payment issues where necessary
- To arrange delivery and provide shipment tracking
- To manage customer accounts and sessions
- To respond to questions, complaints, returns and other requests
- To maintain website security and prevent fraud or misuse
- To comply with legal, accounting, tax and record-keeping obligations
- To assess and improve website performance
- To conduct analytics, advertising measurement and marketing where the required permissions have been obtained
Your personal data will be used for the purposes explained in this Policy and in accordance with applicable law.
4. Legal Bases for Processing
Where applicable, we process personal data on one or more of the following legal bases.
Performance of a contract: Processing necessary to accept and fulfil your order, process payment, arrange delivery and manage your customer account.
Legal obligation: Processing necessary to comply with tax, accounting, consumer protection and other legal requirements.
Legitimate interests: Processing necessary to operate and secure our website, prevent fraud, maintain records and improve customer service. Where we rely on legitimate interests, we consider the balance between our interests and your rights and interests in relation to your personal data.
Consent: Obtaining prior permission where required for cookies, similar technologies or marketing activities that rely on consent.
More than one legal basis may apply to a particular activity. The relevant legal basis depends on the purpose and circumstances of the processing.
5. Cookies and Similar Technologies
Our website may use cookies and similar technologies, including technologies that store information on your browser or access information stored there.
5.1. Technologies Used to Operate the Website
To support the shopping process and maintain session continuity, the browser's local storage may hold information such as a shopping cart ID and, when a user logs in, a user ID.
This information may be used for functional purposes, such as maintaining the shopping cart and session. The use of local storage technologies is assessed according to their purpose and applicable legislation.
5.2. Third-Party Cookies and Tracking Technologies
Depending on the configuration, third-party services used on our website may use their own cookies or similar technologies. These may include services used for:
- Website visitor and performance analytics
- Management of tags and measurement tools
- Advertising measurement and marketing
- Management of cookie preferences
The services in use depend on the current website configuration. The categories listed here do not mean that every service is active at all times.
Depending on their configuration, these services may process information about website usage, browsers or devices, page views and interactions. The use of such information depends on the relevant service settings and applicable permission choices.
5.3. Cookie Preferences and Consent
The cookie preference tool available on our website may allow users to manage their choices regarding cookies and similar technologies. Users may give consent, reject consent or adjust their preferences using the options presented.
Required permissions must be obtained for non-essential cookies and similar technologies, and user preferences must be implemented technically.
Blocking browser-side tracking does not necessarily mean that server-side data or event transmissions are also stopped. The way each service operates in response to permission choices must therefore be assessed separately.
Further information about cookie categories, technologies and retention periods should be provided through the website's cookie preference tool and, where available, a separate Cookie Policy.
6. Who May Receive Personal Data?
Your personal data may be shared, only to the extent necessary for the relevant purpose and in accordance with applicable law, with the following categories of recipients.
E-commerce infrastructure providers: Providers of the e-commerce infrastructure used to operate the website, manage customer accounts and orders, and support the checkout process.
Payment service providers: Providers used to receive, process and verify payments and maintain necessary payment records.
Courier and logistics service providers: Relevant courier and logistics companies involved in delivery, shipment tracking, customs and logistics operations. Where necessary, this may involve sharing your name, delivery address, telephone number, order details and shipment information.
Analytics and advertising service providers: Providers of analytics, tag management, advertising measurement and marketing services, depending on the current website configuration and applicable permissions.
Cookie preference management providers: Providers used to manage preferences relating to cookies and similar technologies.
Professional advisers and public authorities: Relevant information may be shared with legal, accounting or audit advisers, or with competent authorities, where necessary or legally required.
Service providers' access to personal data should be limited to what is required to provide the relevant service. Whether a provider acts as a controller or processor depends on the applicable service terms and its actual processing activities.
7. International Transfers of Personal Data
Decobritish LTD operates in the United Kingdom. However, personal data may be transferred to, or accessed from, countries outside the United Kingdom because of the locations or infrastructure used by our website, payment, delivery, analytics and other service providers.
The countries in which information is stored or processed depend on the infrastructure and contractual arrangements of the relevant service providers.
Where a transfer outside the United Kingdom is subject to the UK GDPR's restricted international transfer rules, it must be covered, as applicable, by UK adequacy regulations, appropriate safeguards or a permitted statutory exception.
The legal basis and safeguards for any particular transfer must be assessed by reference to the recipient, destination, contractual arrangements and data flow.
8. Data Retention and Deletion
We retain personal data for as long as necessary for the purpose for which it was collected, taking applicable legal obligations into account.
Retention periods may vary according to factors such as order and delivery records, tax and accounting obligations, customer requests, dispute resolution, fraud prevention and the protection of legal rights.
A single fixed retention period may not apply to all personal data. When the purpose for retaining information ends, it will be deleted, anonymised or otherwise processed in accordance with applicable law.
A request to delete personal data does not necessarily require records that must be retained by law to be deleted immediately.
9. Data Security
We aim to implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss, alteration, disclosure or unlawful processing.
No method of transmission over the internet or electronic storage can be guaranteed to be completely risk-free. Security measures are applied with regard to the nature of the information processed and the relevant risks.
10. Direct Marketing and Communications
We may send transactional communications relating to your order, such as confirmations, delivery updates, security messages or service communications.
Marketing emails and similar promotional messages will be sent only where the permissions or other legal conditions required by applicable law have been satisfied. You can change your marketing communication preferences using the unsubscribe method provided or by contacting us.
Communications necessary to fulfil an order are treated separately from marketing messages.
11. Your Data Protection Rights
Under the UK GDPR and applicable law, depending on your circumstances and the relevant legal conditions, you may have the right to:
- Request access to your personal data
- Request correction of inaccurate or incomplete personal data
- Request erasure of personal data
- Request restriction of processing
- Object to processing based on legitimate interests
- Withdraw consent where processing relies on consent
- Request data portability where applicable
- Exercise rights recognised by law in relation to automated decision-making and profiling
- Lodge a complaint with the UK Information Commissioner's Office (ICO)
These rights are not absolute. Some requests may be subject to legal exceptions or other applicable conditions.
To exercise your rights, contact us at [email protected]. We may need to verify your identity before responding to your request.
12. Links to Other Websites
Our website may contain links to third-party websites or services. The privacy practices and content of those websites are the responsibility of their respective operators. We recommend reviewing their privacy policies before visiting them.
13. Changes to This Policy
We may update this Privacy Policy to reflect changes to our services, technologies, data processing activities or legal requirements. The current version will be published on our website with its latest update date.
14. Contact and Complaints
If you have questions about this Privacy Policy, your personal data or your data protection rights, please contact:
Decobritish LTD
Email: [email protected]
Address: Unit DA2 Sutherland House, 43 Sutherland Road, E17 6BU, London, United Kingdom
Telephone: +44 7824 677296
Website: https://www.decobritish.com
If you have concerns about the processing of your personal data in the United Kingdom, you may also contact the Information Commissioner's Office (ICO): https://ico.org.uk/